The power of SEO and Website Marketing

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


A good SEO campaign can mean a good website presence and can therefore lead to more sales.


Just having a good looking website is not enough. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. The search engines are now guiding users through the decision process, website style is an important factor but it’s use,how it communicates, ease of purchase and definitive calls to actions, are central to sales in organisations.


So when the user gets to your website what do you do?


The main purpose in retail for example is to sell the user a service or product , have a think about what you do when you buy something in a shop for example.
The shop will:


a) Show their wares


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Most important of all, they make it easy for you to buy them.



Similarly these same rules apply with a website. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


However remember you have to do the basics and that is SEO services – get them to your site first then get them to take your products.



Having SEO services Now engaged as your partner helps your Google page one experience